If you’re going to put a product out into the wild, it should be tested. Even if it doesn’t have a lot of impact on sales (or is not taking off), this helps your company understand its value proposition, and allows you to iterate on the design and marketing of your product.
This is not a test. You don’t need to do them all in one go or run all of them yourself. There are better ways to test than testing against 100 users at once. Ideally, you will have pre-tested at least some and then iterated on the others, which is certainly possible with Zoom Room (and any other popular testing tool).
Setting Up a Zoom Room
While some of you might have been out of town for the past few months, I’m back at it with a vengeance. I’d like to share a basic test plan for setting up a zoom room setup to see what kind of reaction we can get from our users.
To start we need to understand why people use Zoom Rooms (we’ve tried to define this in terms of value proposition).
After all, we are building a tool that will help developers (and others) visualize and communicate their design choices and decisions more easily; it has the potential to improve product quality by helping designers plan, create and communicate better.
We also want users to feel more comfortable using our product – so they are more likely to return. After all, why put yourself through trial and error when you can just go through the process at home?
But why should anyone feel comfortable using your product at home? Here are some reasons:
1. It is easier for you as a designer or developer: not so many sites provide an interface similar on what you do; here is one way of doing it.
2. You can review work in progress without having any fear: without having to worry about how your code looks or sounds – which sometimes comes with its own set of problems (you know the one where you really want an inflection mark but the code doesn’t emit one).
3. Your clients won't be able to see your code either – which can be really irritating when they want feedback on what they just spent hours thinking about!
4. You can give feedback directly without worrying about them seeing something on their computer screen (which can be really annoying if someone asks your opinion on something that has nothing to do with your product or service).
5. It's not so much about providing feedback as it is about providing assistance: there is no software out there which provides direct feedback from the user – except maybe some audio earphones which make suggestions based on ambient sounds, but even those are subjective! There is also no software out there which will help you adaptively add details or graphics etc… if necessary; that is all done at an interface level (although there may be some limited case-by-case exceptions like A/B testing in Google AdWords). And yes – I know what you're thinking – photography isn't a solution! But let me explain... The most important thing when creating imagery for marketing purposes is ensuring that it conveys
The Advantages of Zoom Rooms
Thanks to the rise of VR headsets, it is no longer limited to being a gimmick. With the upcoming Oculus Quest and Vive Focus, Facebook has created a new category for its products: 'high resolution' VR.
Zoom rooms have been around for a while now, but they have pretty much fallen into obscurity due to their high cost. However, with the Oculus Quest and Vive Focus, their prices have come down considerably and they are now in high demand by developers.
This is due to their simplicity and ease of use in setting up. For example, all you have to do is put your headset on an Oculus Rift or Vive Focus and you're ready to go.
Since it's an investment that will pay off in the form of higher quality output later on, it's a win-win situation when it comes to both software developers and VR startups alike .
When used properly, host zoom meeting can create momentum for your product as well as increase visibility for your company within the VR space. Having something that allows you to do this is vital if you want success in this industry.
